I am a big fan of argan-oil based hair styling products for my thick, wavy and frizz-prone hair so it was exciting to find out about a new, affordable leave-in treatment with argan oil from Giovanni cosmetics……coming out soon! Here is the press release that I received :
Finally a styling product that is actually good for hair. Giovanni Cosmetics’ new 2chic Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir is a leave-in treatment also made for styling. Twice the benefit in one product is 2chic.
2chic Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir seals the deal, protecting hair from the elements as it locks in glossy radiance. Even blow dryer and flat iron heat is no match for its powers. This penetrating 2-in-1 treatment and styling serum shields hair from the elements (even styling heat) then locks in sleek texture, unbelievable softness and shine. To be 2chic : Take a trip. Distribute evenly through damp hair. Delight in magnificently sleek, super-soft, shiny tresses.
Smooth & style every strand
Seduce with softness & shine
Defend against split ends
Safe for color treated hair
For all hair types
Eco Chic Technology
100% Vegetarian Ingredients / No Animal Testing
Phyto-Keratin is a plant-sourced protein
NO phthalates / artificial fragrance / dyes / sulfates / parabens / PEGs
2chic Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir ($8.99) will be available at Target stores in March 2012. For more information please visit www.giovannicosmetics.com.