Lip Service – PureMoist Lipsticks from jane iredale

Press sample

Brand new for fall from jane iredale, the PureMoist Lipstick collection offers 24 rich and versatile hues blended with nourishing natural oils and superfruit extracts for petal-soft lips that feel and look supple & beautiful!

jane iredale lipsticks

Ripe, juicy colors saturate the lips with 24 versatile shades that dress the lips with high‐impact color and sumptuous depth. The continuously creamy, rich and smooth formula glides on easily for long‐lasting color. The sleek tube is designed for easy and precise application.

THE LOOK sheer to intense THE FEEL rich

The proven soothing properties of moringa oil moisturize.
Orange peel wax, avocado and sunflower seed oils give a luxurious, conditioned and quenched feeling to the lips.
Vitamins A and C and coffee seed extract infuse the delicate lip area with antioxidant protection.
The organic pomegranate and blackberry fruit extracts are unique, luscious flavors that stimulate the senses.

Ingredients : Triisostearyl Citrate, Olus Oil, Persea Gratissima (Avocado) Oil, Copernicia Cerifera Cera, Jojoba Esters, Moringa Oil/Hydrogenated Moringa Oil Esters, Citrus Aurantium Dulcis (Orange) Peel Wax, Helianthus Annuus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Punica Granatum (Pomegranate) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Coffea Arabica (Coffee) Seed Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Aloe Barbadensis Leaf Extract, Ascorbyl Palmitate, Tocopherol.

May Contain*: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Red 30 Lake (CI 73360), Red 7 Lake (CI 15850)(Aka 202), Red 6 Lake (CI 15850)(Aka201), Red 27 Lake (CI 454102).

Jane iredale PureMoist lipsticks


Formerly known as PureMoist lip color, the new PureMoist lipstick formula in sleek new packaging is drenched with natural antioxidants and moisturizers for a truly comfortable feel on the lips. The formula goes on super smooth with a rich color payoff in a few quick swipes! Honestly, I have never been a fan of matte lipsticks but I’m sold on the satiny, creamy formula of these lippies which is not the type that dehydrates or accentuates lips’ dryness. It keeps lips comfortably hydrated throughout the wear even without a lip balm underneath!

Jane iredale puremoist lipsticks review

The shades that I tried are :

Lily – a sheer pink coral with soft shimmer for a fresh, dewy finish. It’s the perfect “my lips but better” shade for me!

Kaylee – a creamy, matte nude that’s great for everyday wear. It’s office appropriate, easy to apply on-the-go and universally flattering.

Margi – a creamy, matte true red that’s classy & chic and perfectly on-trend for fall! (this one is highly pigmented)

Here are the lip swatches :

jane iredale puremoist lipstick Lily swatch


jane iredale puremoist lipstick Kaylee swatch.


Jane iredale puremoist lipstick margi swatch


These lipsticks are fairly long-lasting with an average wear time of 3-4 hours. As you might have guessed already, my favorite is the peachy-pink Lily…it’s sheer but lovely while Kaylee has become my new favorite go-to nude shade!

Overall, two thumbs up! With a variety of vibrant, naturally hydrating (yet long-lasting) lip colors, Jane iredale’s PureMoist lipsticks are definitely worth putting on your beauty radar. Available at and for $25 each.

Have you tried Jane Iredale’s new PureMoist Lipsticks? What are your favorite shades?


I am in love with these lipsticks! Margi is definitely my favourite right now.


Ooh, big fan of Kaylee right here! Love thinner lipsticks, so much easier to maneuver and slip into clutches :)