Today I am excited to introduce you to a new Makeup line by One Direction, a range of makeup and cosmetic products celebrating youth, style, and the irreverent attitude and colorful, uninhibited lifestyle of a new generation.
Much like the One Direction band members themselves, this makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components. Offered at prices that every woman can afford, this limited-edition collection from one of the world’s biggest pop band is launching mid-August 2014 at Macy’s and select other major retailers worldwide.
“The Looks Collection” comprises three keepsake tins inspired by One Direction’s globe-conquering albums, “Up All Night, “Take Me Home” and the latest chart topper, ‘Midnight Memories.” Each tin comes complete with everything you need to get the perfect rock n’ roll girl, fun party girl or girl-next-door look – housed in a chic, keepsake tin with removable sleeve, complete with ONE DIRECTION doodle stencils to decorate your tin and make it uniquely your own!
Here’s a look inside each kit in the Looks Collection:
Each Set Will Include:
- Liquilights Glow Gloss (that glows under UV light!)
- Creme Lipstick
- 5-pan Eyeshadow palette with playful shimmery hues and versatile neutrals
- Volumizing Mascara
- Nail polsih in a glitter or metallic shade
- Eye crayon
- 5-Piece Decorator Stencil Set
Aren’t these kits gorgeous? I am loving the idea of lipglosses that changes colors and glows under UV light! For more details, check out the Makeup By One Direction Facebook page.
The line will be available worldwide starting in the U.S.
Release dates :
Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – August 25th
But you guys have a chance to win one of these limited edition make-up collections (Midnight Memories, Take Me Home or Up all Night) before they are available in the stores! One Direction is giving away fifty of these sets so get your entries in! The giveaway ends on August 5th. Open to US & Canada residents only. Enter in the form below!
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