If you’ve been following along with my posts for quite some time, you probably know that I am a sucker for sulfate-free shampoos. With my dry, color-treated hair that also happens to be highly frizz-prone, I have switched from typical shampoos (which usually left my hair feeling straw-like) to gentle sulfate-free cleansers that won’t strip my strands of their natural moisture and put less wear and tear on my unruly locks.
So, when I found out about Joico’s new Co+Wash line, I was pretty excited to give it a shot! There are 3 Whipped Cleansing Conditioners in the new range – Moisture Co+Wash, Color Co+Wash and Curl Co+Wash – that give you the wham-bam punch of gentle cleansing, conditioning and softening in one easy step. They are a sulfate-free, ultra-rich twist on traditional shampoo formulated to carefully preserve hair’s natural oils for healthy, shiny, frizz-free locks, and a streamlined routine that gets the job done in a single shot.
Joico Color Co+Wash Whipped Cleansing Conditioner is for color-treated hair that wants to stay color-treated…and needs a dose of shine, strength, and body. It’s infused with a super-rich combo of nourishing Argan Oil; Arginine (to repair the damaged cuticle) and an exclusive keratin silicone blend that delivers shine and smoothness.
Joico Curl Co+Wash Whipped Cleansing Conditioner is for curly, wavy, textured hair that wants protection from frizz and breakage. This antioxidant-rich formula blends avocado, Babassu, and Camelina oils with Joico’s Aqualastik technology—crystal-clear resins and deep sea minerals that protect against the effects of humidity and heat-styling damage.
Joico Moisture Co+Wash Whipped Cleansing Conditioner is for dry, brittle, or undernourished hair of any type or texture. It’s formulated with ultra-rich oils and butters—like Jojoba, Murumuru, and Shea– combined with resurfacing marine botanicals and minerals to deeply moisturize dehydrated hair, while restoring its hydro-lipid barrier to prevent dehydration and frizz.
These new whipped cleansing conditioners by Joico have been a great addition in my hair cleansing arsenal. The cleansing conditioner formula has a delightfully rich “whipped” cream consistency. Just hit the nozzle a couple of times and work the foamy cream into your thoroughly wet hair from roots to ends. My hair is medium length and very thick, but I found that about 7 full pumps worked well for me (for most other cleansing conditioners I’ve used in the past, I needed at least 10-15 pumps).
Do they lather? Yes!! It’s a rich creamy foam that’s a joi to behold…literally! I tried out and liked all three Co+Washes but my favorite is the Moisture Co+Wash…not only it leaves my dry, damaged strands soft and totally manageable but also smells really good!
If you’re looking for gentle yet effective sulfate-free products for your hair, the new Co+Wash line from Joico is definitely worth trying out! Available in salons nationwide and at joico.com for $23.99 each.