Today I’ve rounded up some of the hottest new drugstore makeup for 2021 that you’ll want to have on your radar. Prepare to fall in love with a new batch of dewy foundations and primers, pretty palettes, pout-perfecting lipsticks, must-have mascaras and so much more, all of which can be yours with just a couple of clicks — or an actual trip to the good ol’ drugstore!
Keep scrolling to see 37 new drugstore makeup drops for 2021 that you need to check out now…
New Drugstore Makeup 2021
Milani Face Primers ($10.99)
Milani has introduced a lineup of 5 new primers infused with skincare ingredients for every complexion concern. The primer collection includes Illuminating, Hydrating, Soothing, Mattifying and Smoothing with SPF 30.
Maybelline Color Sensational Ultimatte Slim Lipstick ($7)
This slim lipstick delivers intense color with an extreme matte finish that’s nondrying and glides on smooth with a lightweight feel. Available in 10 shades from nudes and mauves to reds and berries!
Physicians Formula All-Star Palette ($14)
This must-have dream team palette contains an all-star powder lineup of fan-favorites including Murumuru Butter Bronzer, Matte Monoi Butter Bronzer, Rosé All Day Petal Glow Highlighter and Happy Booster Blush.
Wet n Wild Bare Focus Tinted Hydrator Tinted Skin Veil($5.99)
Oil-free and hydrating with Hyaluronic Acid and vegan Squalane, this tinted moisturizer provides buildable, sheer-to-medium coverage with semi-matte finish.
L’Oréal Colour Riche Les Nus Intense Lipstick ($8.95)
This is a new lipstick range with richly-pigmented and intense, flattering nudes that are non-drying and smudge-proof with comfortable wear.
Physicians Formula Matte Monoi Butter Bronzer ($12.47)
Infused with moisturizing ingredients like coconut oil and Murumuru butter, this water-resistant matte bronzer has a creamy soft texture with an airbrushed matte finish that’s long-lasting.
Physicians Formula Butter Believe It! Foundation + Concealer ($14.99)
Infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, this creamy foundation melts onto skin and provides buildable coverage with a natural radiant glow.
There’s also a new Physicians Formula Butter Believe It! Putty Primer ($11.99) that preps skin with a velvety-smooth, creamy texture. And Physicians Formula Matte Monoi Butter Eyeliner that’s water-resistant ($11.49) and Butter Blowout Mascara ($11.49) infused with keratin for full volume and length
Makeup Revolution Liquid Powder Blurring Makeup Serum ($12)
Infused with pink clay and rose extract, this pore blurring liquid to powder primer serum mattifies skin and blurs pores. Designed especially for oily skin types.
e.l.f. Cosmetics Camo CC Cream SPF 30 ($14)
This is a medium-to-full coverage color correcting foundation with a natural finish. The formula is also infused with collagen, peptides and Niacinamide known to plump, hydrate and smooth skin texture while protecting with SPF 30.
Burt’s Bees Color Nurture Cream Eye Shadow Rose Cream ($9.99)
Lightweight, luxuriously creamy eye shadow that applies easily with your fingertips. The Rose Cream shade adds a pretty, pinky gold shimmer to your eyes. Buildable colors multi-task as a highlighter.
Burt’s Bees also has a new Color Nurture Cream Blush ($9.99) that adds a natural flush of color while moisturizing your skin.
Burt’s Bees Goodness Glows Illuminating Face Primer ($11.99)
A lightweight and breathable makeup primer with natural minerals and moisturizing Avocado Oil for an illuminating finish while hydrating your skin.
Milani Supercharged Collection
Designed to recharge and refresh tired-looking skin, this new radiance-boosting collection features makeup and skincare products infused with powerful ingredients such as Citrus, Ginseng, Turmeric extracts and Squalane.
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The collection includes a Dewy Primer, Revitalizing Face Mist, Brightening Under-eye Tint, Cheek & Lip Multistick and Brightening Prep Mask.
Revlon PhotoReady Rose Glow Face Mist ($14)
This moisturizing mist primes skin for makeup, gives 24-hour hydration, and instantly refreshes skin while adding a dewy glow. The bi-phase formula contains sustainable palm and coconut oils mixed with Superfruit Complex (apple, watermelon, and lentil extract)
Milani Gilded Terra Eyeshadow Palette ($19.99)
This new palette has super-pigmented earth-toned shades, from dusty roses and earthy neutrals in soft mattes & rich shimmers. Features 6 mattes, 7 shimmers, and 1 metallic.
Makeup Revolution Ultimate Nudes Shadow Palette ($9)
Featuring a selection of buttery soft brown nudes and gorgeous glittery pigments, this palette is perfect for creating soft glam looks for everyday or a sparkly smokey eye for special occasions. The Revolution Ultimate Nudes Shadow Palette looks like a great affordable alternative to the Huda Beauty Nude Obsessions Palette
Pixi+ Denise Mind Your Own Glow Palette ($18)
This highlighter palette contains 9 luminous shades that can be used solo, mixed or layered to create multiple looks. Silky, soft mineral formula creates a radiant finish.
Revlon So Fierce! Big Bad Lash Mascara Waterproof ($9.49)
This mascara not only offers extreme long-lasting volume but also claims that its lash tint technology gradually darkens lashes in 7 days with natural dyes. It’s also said to be a no-clump, smudge-proof, flake-proof formula.
Wet n Wild Prime Focus Impossible Primer ($6.99)
This first-of-its-kind primer has a silky silicone-like texture, without the silicones. Also, it helps to simultaneously mattify and moisturize skin, and blur the appearance of pores for a soft-focus look.
Wet n Wild Cloud Pout Marshmallow Lip Mousse ($4.99)
Infused with nourishing argan and avocado oil, this light-as-a-cloud lip mousse provides buildable matte color with a soft-focus finish. And it has a sweet marshmallow scent!
Revlon ColorStay Brow Fiber Filler Brow Gel ($7.97)
This waterproof, smudge-proof tinted gel eyebrow filler contains volumizing fibers that latch onto hairs, creating fullness and definition in a few simple swipes. It has a foolproof 2-in-1 Brush & Comb applicator that deposits color and fibers evenly.
e.l.f. Mint Melt Eyeshadows ($4)
These pigment-packed mini eyeshadow quads feature matte and shimmer shades in rich hues of mint and brown. The smooth, creamy formula blends with ease and stays put.
The new Elf Mint Melt Collection also includes Mint Melt Lip Plumping Glosses ($4) with high-shine hydrating formula and Mint Melt No Budge Eyeshadow Sticks ($5) that are crease-resistant cream eyeshadows.
Wet n Wild MegaLast Incognito All-Day Full Coverage Concealer ($4.99)
Lightweight and ultra-long lasting, this concealer delivers matte, medium-to-full coverage that looks natural. Plus, it contains hydrating ingredients like shea butter, licorice root extract and mango seed butter.
e.l.f. Cosmetics Lash It Loud Volumizing Mascara ($6)
With intensely rich pigments for a bold look, this mascara has a sleek flexible wand that hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension.
NYX Total Control Pro Illuminator ($14)
Infused with micro-pearls, this lightweight blendable liquid illuminator can be used alone to highlight or add few drops to your foundation for an all overglow. More drops equals more glow!
NYX has also launched a new, revamped version of their Total Control Pro Drop Foundation($14)
Catrice More than Glow Highlighter ($6)
This pressed powder highlighter has a silky soft texture that blends easily giving your skin a subtle glow with metallic shimmering effects. Available in two shades that are flattering on all skin tones.
Pixi +Rose ColourTreat Collection
This new rose-infused collection consists of 4 nourishing and soothing complexion perfecting products
- +Rose Radiance Perfector ($18) Sheer rosy-tinted complexion enhancer blurs imperfections and brightens skin while adding a pearlescent glow. Also contain ceramides and hyaluronic acid to hydrate.
- +Rose Glow-y Powder ($18) Silky soft, rose-infused radiance mineral powder that can be used as a veil of blush or highlighter to add a touch of glow.
- +Rose Essence Oil ($28) Tri-phase hybrid essence oil to nourish and rejuvenate your complexion with a blend of rose flower oil, rose water and ceramides —leaving behind a dewy glow.
- +Rose Lip Nourisher ($10) Infused with rosehip and jojoba oil, it smooths and hydrates with a hint of tint and shine. It adds a “your lips but better” touch of sheer color.
Wet n Wild Big Poppa Mascara ($5.99)
Infused with Castor Oil that nourishes with omega-6 fatty acids, this intensely black mascara with a smooth glide formula features an hourglass brush that grabs and lifts lashes for an ultra-volumizing effect.
NYX Marsh Mellow Smoothing Primer ($17)
This smoothing primer has a soft whipped texture that dries down totally transparent on all skin tones. Infused with marshmallow root extract, it hydrates, soothes, minimizes texture and helps extend makeup wear for up to 16 hours.
L’Oréal Paris Brilliant Signature Shiny Lip Stain ($10)
This new lip color combines high-shine finish of a lip gloss, staying power of a lip stain, and the intense pigment of a liquid lipstick, without feeling heavy or sticky on the lips. The color won’t bleed, feather or smear.
NYX Shine Loud High Shine Lip Color ($11.50)
Infused with Vitamin E & lip loving oils, this new lippie delivers 1 swipe bold color with an ultra-glossy, non-sticky finish. It promises no smudge, no color transfer: you can kiss, drink, hair flip and even wear it under your mask!
Covergirl Outlast Extreme Wear 3-in-1 Full Coverage Foundation SPF 18 ($14)
This is a lightweight long-lasting foundation, primer, and concealer all-in-one! The full coverage formula is sweat-proof and transfer-proof and covers imperfections while being comfortable and breathable on skin. Available in 21 shades.
Makeup Revolution Eye Bright Concealer ($10)
Featuring a fluffy flocked sponge applicator, this creamy brightening concealer has been specially formulated to target under-eye circles, offering buildable coverage with a max-level hit of vitamin C to treat the area as you conceal. Can also be used to conceal blemishes and redness.
Almay Skin Perfecting Healthy Biome Makeup SPF 25 ($14)
Enriched with a Prebiotic Complex designed to reinforce your skin’s protective barrier, this lightweight liquid foundation with medium, buildable coverage delivers a naturally dewy finish.
NYX Bright Maker Primer ($14)
This peach-tinted primer brightens and creates a smooth canvas for makeup application with a translucent finish. Great under makeup or alone.
Essence Pretty Natural Hydrating Foundation ($6.99)
Formulated with hyaluronic acid and aloe vera, this oil-free foundation provides a natural, medium coverage finish with a weightless feel.
Makeup Revolution Prime Bright Brightening Primer ($12)
Enriched with vitamin C and orange blossom, this hydrating and brightening primer creates the perfect base for makeup with a glowy finish.
Catrice Powerfull 5 Liquid Lip Balm ($6)
Made with superfood complex of vitamin E, shea butter, green tea, goji berry extract and hyaluronic acid, this liquid lip color leaves lips feeling smooth, hydrated and glossy.
So, these are all the new drugstore makeup launches for 2021 that are hitting the shelves now! Which of these are you most excited to try?
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