With the new year comes a whole new crop of fresh and fabulous beauty buys. And the latest lineup of new drugstore makeup for 2019 is already seriously impressive!
Ahead you’ll discover 27 brand-new beauty launches cropping up at the drugstores this month. There are lot of exciting new makeup must-haves from jelly highlighters and weightless full-coverage foundations to buttery smooth eyeshadows, workout-proof makeup and so much more – ALL under $20!
So beauty-lovers on a budget, grab a notepad and get ready to make a shopping list!
1. L’Oréal Rouge Signature Lasting Matte Liquid Lipstick ($9.97)
A lightweight matte colored ink that combines stain-like feel with the color impact of a liquid lipstick. Packed with pigment, the formula is long-lasting with a comfortable matte finish.
2. Maybelline The Matte Bar Eyeshadow Palette ($11.99)
Inspired by the iconic bricks of NYC, this new palette features 10 all-matte shades in splashes of amber neutrals, warm oranges, and burnt browns for a sultry spiced look. Maybelline the Matte Bar palette looks like a great dupe for Urban Decay Naked Heat Petite palette!
3. Milani Soft Focus Glow Complexion Enchancer ($10.99)
Infused with hydrating hyaluronic acid and rose water, this pearl luminizer revives, brightens and perfects your complexion with soft-focus pigments. Wear solo for a subtle glow or add to your favorite foundation for extra luminosity!
4. Revlon PhotoReady Instant Cheek Maker
This 2-in-1 blush + highlight duo stick glides on easily to give you a fresh, glowing complexion in a swipe.
5. L’Oréal Paris Infallible 24HR Fresh Wear Foundation SPF 25 ($11.99)
Available in 30 shades, L’Oreal’s latest foundation provides medium-to-full buildable coverage with a lightweight, breathable texture and natural matte finish. The oil-absorbing formula is also waterproof, transfer-resistant and sweat-resistant.
6. Wet n Wild Mega Jelly Highlighter ($7.99)
This bouncy gel-to-powder highlighter revs up the shine with microfine pearl pigments while soothing skin with cucumber and chamomile extracts. It can be used on its own or mixed into foundation, primer or moisturizer.
7. L’Oréal Infallible Full Wear Waterproof Concealer ($12.99)
Available in 25 shades, this new concealer offers full-on coverage for everything from under-eye circles and acne scars to discoloration. The waterproof, non-greasy formula won’t transfer, fade, or flake so your full coverage look is locked in all day.
8. Physicians Formula Murumuru Butter Eyeshadow Palette ($16.95)
Made with an exclusive butter blend, each of these eyeshadow palettes have 12 gorgeous jewel-toned shimmer shades with a super-soft texture. Available in 2 shade assortments: Tropical Days or Sultry Nights.
9. Neutrogena Hydro Boost Hydrating Foundation Stick ($14.99)
Formulated with hyaluronic acid, this moisturizing foundation stick offers buildable medium coverage with a dewy smooth finish. Available in 8 shades, it’s oil-free and great for normal to dry skin types.
Neutrogena has also introduced a new Hydro Boost Illuminator, a creamy highlighter stick infused with hydrating hyaluronic acid.
10. Physicians Formula Murumuru Butter Lip Cream SPF 15 ($7.99)
With a moisturizing blend of tucuma, cupuaçu and murumuru butter, these lipsticks glide on like a creamy lip balm while also protecting lips with SPF 15. Available in 12 shades.
Image credit: @lapetitechicmommy
11. Milani Conceal + Perfect Foundation Stick ($9.99)
Available in 20 shades, this full coverage creamy foundation stick with a natural matte finish has a transfer and water-resistant formula that contains bamboo powder to absorb oil. Swipe directly onto the skin and blend with fingers or a foundation brush.
12. Catrice Prime and Fine Poreless Blur Primer ($7.99)
This mattifying primer has a light mousse texture that gives an instant soft-focus effect for a smooth, pore-free complexion. It preps the skin for foundation and helps makeup last longer.
13. NYX Candy Slick Glowy Lip Color ($6.49)
From haute red, to turquoise and poppin’ purple, these sweetly scented lip creams come in 12 juicy shades that offer full-coverage color with a glossy finish for a luscious look.
14. Wet n Wild Pump Collection (All products under $10)
Wet n Wild has launched a brand new Athleisure collection called Pump that includes everything you’ll need to transform from athlete to ath-chic in a flash! With 20 different portable products from waterproof & sweat-proof makeup (like blush stick, eyeshadow, BB cream and more) to soothing skincare, each item designed to use before and after working up a sweat.
15. NYX Born to Glow Illuminating Powder ($14.99)
Bursting with light reflecting shimmer, this loose powder comes in four radiant hues—from bold bronze to warm peach—that are designed to flatter all skin tones.
16. Neutrogena Satin Eye Shadow ($7.79)
Available in satin, shimmer and matte finishes, these new eyeshadows promise a highly pigmented, smooth and blendable formula that’s also water-resistant.
17. Maybelline Color Sensational Made For All Lipstick ($6)
This new Maybelline collection features 7 lipsticks in pink, purple and red universal shades that complement every skin tone. Made For All features satin and matte formulas with honey nectar for a smooth and comfortable feel.
18. L’oréal True Match Lumi Shake & Glow Dew Mist ($14.99)
Designed to hydrate and prep skin for makeup, this face mist adds a dewy glow that lasts. Infused with coconut water and Vitamin C, it can also be used as a mid-day ”pick-me up” to revive complexion and refresh makeup.
19. CoverGirl Outlast Active Foundation ($14)
Regardless of where you fall on the gym makeup debate, this new foundation from Covergirl is worth a try! It’s sweat-proof, transfer-proof and humidity-proof for up to 24 hours and doesn’t clog pores. And the good news is that Covergirl is now cruelty-free!
20. CoverGirl Get in Line Active Eyeliner ($7)
Covergirl’s new liquid eyeliner is designed for an active lifestyle with a sweat-proof and water-proof formula that won’t budge no matter how much you’re sweating on the treadmill.
21. Wet n Wild Photo Focus Matte Primer Stick ($4.99)
This stick primer glides on easily to blur imperfections, eliminate oily shine and prep skin before applying makeup. If you prefer a dewy finish, there’s also a new Luminous Primer Stick.
22. ELF Jelly Highlighter ($6)
This smooth jelly-textured highlighter blends easily into the skin for a long-wearing glowy finish.It can be worn alone, over makeup, or mixed into foundation. Available in 3 shades- White Gold, Rose Gold and Bronze Gold.
23. N By Neutrogena Cheeky Wink Bouncy Blush $6.47 (Walmart exclusive)
These sheer cheek tints have a bouncy gel texture and require nothing but your fingertips for an effortless application.
24. Neutrogena Healthy Skin Prep + Correct Primers (14.99)
Silky and lightweight, Neutrogena’s new Prep + Correct primers can be used all over the face to prime skin or applied to targeted areas to color correct. Available in 3 formulas: Green to cancel out redness, Purple to brighten and Peach to minimize the look of dark spots and discolorations.
25. Milani Dangerous Lengths 3D Mascara ($9.99)
With a weightless, jet black carbon pigment and fiber polymers, this new mascara is designed with a multi-edged brush that delivers audacious length even for the the smallest, sparsest lashes.
26. Elf 16HR Camo Concealer ($5)
This full-coverage concealer with an oil-balancing formula dries matte and won’t settle into fine lines or creases. It features a large doe foot applicator to conceal, correct and contour for flawless skin. It’s being touted as a dupe for Tarte Shape Tape Concealer which is $27!
27. ELF+ Coco Glow Stick ($8)
This coconut and shea butter infused primer stick (with a hint of golden shimmer) hydrates and preps skin for a smooth, lit-from-within effect.
28. Catrice 3D Glow Highlighter ($6.99)
Especially suitable for medium to dark complexions, this two-tone highly pigmented highlighter is based on golden undertones and does not contain any white pigments (unlike conventional highlighters)
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