NEW Drugstore Makeup Launches For 2020 That You Need to Check Out!

Affiliate links A new year brings hundreds of new beauty products to the drugstore shelves! And this year is no exception…in fact the number of new drugstore makeup releases for 2020 is higher than ever!

From new dewy finish foundations and silky highlighters made to give you gorgeous glowing skin to pretty eyeshadow palettes and cream blushes, the latest lineup of drugstore makeup goodies are all about getting the perfect glow!

Need I say more? Keep scrolling to see 29 new drugstore makeup drops you need to keep on your beauty radar!

New Drugstore Makeup 2020

L’Oreal Paris Age Perfect Radiant Serum Foundation SPF 50 ($15.99)

Formulated with Vitamin B3 and Hydrating Serum, this lightweight foundation provides natural coverage to even skin tone with a radiant finish that doesn’t settle into lines. Specially designed for mature skin.

L’Oreal has also introduced a new Creamy Powder Foundation with minerals and Radiant Concealer with Hydrating Serum (that brightens skin and minimizes dark circles) in the new Age Perfect makeup collection. These two are also specially designed for mature skin.

Maybelline Nudes of New York Eyeshadow Palette ($11.98)

Featuring 16 neutral shades designed to flatter all skin tones, this is a universal eyeshadow palette great for an everyday nude makeup look. It promises creamy formula for texture and color that doesn’t look chalky or dull.

Revlon Super Lustrous The Luscious Mattes Lipstick ($8.49)

Available in 24 shades, this matte lipstick promises to be addictively comfortable without any dryness or drag. The formula is infused with a luxurious blend of agave, moringa oil and cupuacu butter to smooth and hydrate.

NYX High Glass Face Primer ($17)

This primer is infused with light-reflecting pearls to create the illusion of translucent glass skin. Silky to the touch, it glides on smoothly, creating a fresh and luminous look.

L’Oreal Paris Age Perfect Radiant Satin Blush ($12.99)

Formulated with Camellia Oil, this creamy satin blush adds luminous color that doesn’t cake or dry. Specially perfect for mature skin, it gives cheeks a radiant glow and applies effortlessly.

Revlon PhotoReady Candid Moisture Glow Foundation ($10.99)

This liquid foundation is infused with prickly-pear oil for a hydrated, glowy finish and vitamin E to help block environmental aggressors. Creamy and lightweight, it provides sheer-to-medium buildable coverage that’s hydrating. Great for dry skin.

L’Oreal Paris Bambi Eye Mascara ($9.97)

This mascara provides instant eye-opening volume for a doe-eyed look. Its wide-eyed brush with a mix of long and short bristles coasts and separates lash by lash.

L’Oreal Paris Age Perfect Luminous Hydrating Lipstick ($10.99)

Available in 10 Shades, this dual-core moisturizing lipstick is formulated with nourishing serum and Pro Vitamin B5 for long-lasting hydration and smoothness.

Maybelline Falsies Lash Lift Mascara ($8.99)

This new mascara delivers dramatic volume with a double curved lifting brush and fiber-infused formula that grabs lashes at the root to lift, thicken and lengthen without any clumps or smudges.

Another new launch from Maybelline, Dream Radiant Liquid Hydrating Foundation (perfect for dry winter skin) and Cheek Heat cream blush, both of which I reviewed last week.

Revlon SkinLights Prismatic Powder Bronzer ($11.99)

Infused with crystal-like pigments, this silky buildable bronzer gives your skin pure glow without the glitter. It adds a natural sun-kissed radiance with true-to-life golden and reddish tones for a believably warm finish.

Wet n Wild MegaGlo Blushlighter ($6.49)

This is a blush and highlighter duo that instantly sculpts and highlights in one sweep. The soft, buildable pressed powder formula contains ultra-reflective, micro-fine pearl pigments to create a luminous glow.

NYX Shout Loud Satin Lipstick ($8.50)

Featuring an adorable heart-stamped bullet, these pigment-packed lipsticks (in 20 shades) load lips with intense, rich color. Each hue is also infused with mango and shea butter for lasting hydration.

Physicians Formula Natural Defense Foundation SPF 30 ($15.99)

A lightweight, sheer-to-light buildable foundation that blurs, perfects and protects against UV rays, blue light and pollution all while covering blemishes, uneven skin texture and imperfections.

Physicians Formula has also introduced a new Total Coverage Concealer, Primer Oil and Finishing Powder in the new Natural Defense line.

NYX High Glass Illuminating Powder ($12)

This pressed-gel highlighting powder is packed with luminous micro-pearls for a gorgeous, glass-like glow. It comes in three inclusive shades (light, medium and deep) to highlight and complement a range of skin tones.

Physicians Formula Rosé All Day Set & Glow ($15.99)

This is an illuminating setting powder with ultra-fine, micro-pearls and includes a moisturizing, glow-enhancing dewy balm to add a soft glow to your complexion. Also enriched with calming Rose Extract, antioxidant-rich Goji and brightening Kakadu Plum.

Revlon Prime Plus Mattifying + Pore Reducing Primer ($14)

Infused with salicylic acid, AHA and artichoke extract, this new primer mattifies skin and blurs the look of large pores and fine lines, creating a soft-focus effect. Best for oily skin.

There’s also a new Revlon Perfecting + Smoothing Primer (with Vitamin B5 and hyaluronic acid) and for uneven texture and acne scars. And a Brightening + Skin-tone Evening primer (with Lemon extract and Vitamin E & C) to diminish skin discoloration and dullness.

Milani Screen Queen Foundation ($14)

Formulated with Digital Bluelight Filter Technology, this foundation helps fight the daily damage from blue light while providing buildable light-to-medium coverage with a natural skin finish.

CoverGirl Clean Fresh Skin Milk Foundation ($13.49)

This lightweight liquid foundation (paraben-free) gives skin the moisture it craves with a delicate infusion of milky coconut and soothing aloe. It gives a dewy-fresh finish while blurring imperfections.

Milani Cheek Kiss Liquid Blush ($9.99)

Infused with skin-loving ingredients like pomegranate, rose extract and watermelon, this creamy liquid blush gives your cheeks the perfect kiss of color.

e.l.f. SRSLY Satin Lipstick ($3)

Whether you’re trying to add a little flare to your day or drama to your night, this silky-smooth lipstick provides intense color payoff with comfortable wear so your lips will look as good as they feel. Available in 10 rich shades.

Milani Most Wanted Palettes ($9.99)

Available in 5 different color combinations, each of the Most Wanted Palettes by Milani contains a curated assortment of 6 velvety smooth, hyper-pigmented shades, withy buttery mattes & sparkly metallics.

CoverGirl Clean Fresh Cream Blush ($10.99)

Infused with hyaluronic acid, this vegan cream blush hydrates while adding a dewy fresh glow. It comes in 4 high-pigment shades, from natural for daytime to a bold dash of color for a more adventurous evening look.

CoverGirl Clean Fresh Cooling Glow Stick ($10.99)

This portable shimmer highlighter leaves skin looking radiant with an instant cooling effect. Toss the glow stick into a pocket or bag and glide onto cheeks, eyelids or lips–anywhere you need a little extra glow.

NYX Born to Glow Radiant Concealer ($9)

A creamy, illuminating concealer that blurs imperfections adding instant radiance and brightening a dull complexion. The built-in puff blender allows for quick, precise, no-fuss application. Vegan and cruelty-free.

Wet n Wild Mega Last Stained Glass Lip Gloss ($5.99)

This transfer-proof, kiss-proof lip color combines the comfort and shine of a gloss with the lasting power of a stain. Available in 6 shades, it delivers intense, vibrant color with zero transfer. Cruelty-free and vegan

Soap & Glory Glow & Dew it Luminous Concentrate Elixir ($14)

These concentrated illuminating drops can be added to your foundation or moisturizer for a lit-from-within glow, or use alone for a highlight that pops! Enriched with jojoba seed oil, hyaluronic acid and vitamin E. There’s also a Glow & Dew it Illuminating Primer ($14) in the new range.

e.l.f. Luminous Putty Primer ($8)

This velvety primer delivers a soft, radiant base for makeup application. Infused with Hyaluronic Acid and Collagen to help hydrate the skin while providing a grip on your makeup.

e.l.f. Bite Size Eyeshadow Palettes ($3)

These palettes deliver mini eye magic in a perfect size. With a mix of matte & shimmer shades, the luxe formula is creamy & ultra-pigmented. Great for travel.

Rimmel London Jelly Highlighter ($12.59)

This jelly-textured highlighter is packed with radiance, iridescent hues and soft glitter particles for the ultimate dewy glow. The unique bouncy texture leaves a fresh-feeling finish, so dab up and get glowing!

Rimmel has also released a Jelly Blush (sheer, dewy finish) and Jelly Bronzer (available in both matte and shimmer) in the new range.

Wet n Wild Photo Focus Dewy Foundation ($6.49)

Ideal for normal to dry skin, this moisturizing foundation provides buildable medium-to-full coverage with a dewy smooth finish. Available in 20 shades.

Revlon Skinlights Face Glow Illuminator ($11.99)

This liquid highlighter instantly illuminates skin with refined pearl pigments for a reflective radiance. Also comes in an illuminating liquid bronzer shade.

Rimmel ScandalEyes Volume on Demand Mascara ($9.32)

Designed to take lash volume to the next level, this mascara has a wavy fiber brush with a unique tapered shape grabs, coats and combs each lash.

Which of these new drugstore makeup goodies will you be adding to your shopping list? Share in the comments!

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