Wondering what’s new at the drugstore? A lot, actually! Get ready for a roundup of all the new drugstore makeup for summer 2023.
From a super lightweight skin tint and concealer to skincare-infused primers and lip colors, this latest lineup includes all the must-have makeup picks you won’t want to miss!
Keep scrolling to see all the new drugstore makeup releases for summer 2023 that you might want to keep a look out for on your next Target run!
New Drugstore Makeup Summer 2023
This lightweight liquid gel blush features color-adjusting pigments that sync with your skin’s pH for naturally flushed cheeks. The weightless, long-lasting formula is beautifully buildable, and blends like a dream to give you a healthy glow.
Infused with Vitamin C, this long-wear skin tint delivers buildable light-to-medium coverage with a weighless feel and natural, radiant finish. Available in 18 shades, the vegan formula resists sweat, humidity and fading. Suitable for all skin types, including sensitive skin.
Infused with Hyaluronic acid, this lightweight liquid lipstick gives you bold color payoff in one swipe with a powdery matte finish that’s transfer and smudge-resistant and lasts up to 16 hours.
Infused with squalane, this silky liquid face primer glides seamlessly over your skin minimizing the appearance of pores for a smooth complexion and grips makeup for long-lasting wear.
Under-eyes need a pick-me-up? This medium-coverage, brightening corrector contains color-correcting peach hues to reduce the appearance of dark circles and illuminate the under-eye area for a refreshed look. Plus, the formula is infused with squalane and hyaluronic acid.
Made with tattoo-powered pigments, this eyeshadow stick delivers bold, creamy and crease-resistant color that lasts up to 24 h-hours. With a built-in sharpener for precision, it can also be used as a liner and primer. Available in 10 colorful shades: 5 shimmer neutrals and 5 creamy matte hues.
This skip-free, smudge-proof eyeliner formulated with charcoal powder delivers silky-smooth, precision-sharp application creating anything from a lightly defined gaze to a dramatically bold eye look.
This matte blush gives a bold pop of color that is waterproof, transfer-proof & humidity-proof for up to 24 hr wear. The powder formula applies smoothly with a weightless feel and does not clog pores.
This skincare-makeup hybrid formula gives you the shine of a gloss and the cushiony comfort of a lip balm. The magic comes in with pH reactive color that creates your own personal tint based on your body chemistry.
Extend your lash reality with +36% length and surreal impact with 10X volume! Introducing its Hybrid Fiber technology, a mix of fibers of different sizes—up to 3mm—and its extended helix brush that loads lashes from root to tip for dramatic impact. Suitable for sensitive eyes and contact lens wearers, this mascara is clump-resistant as well as smudge-, flake- and smear-resistant.
This 10-color eyeshadow palette features a versatile range of ultra-pigmented matte and shimmer shades to create a range of looks—from subtle daytime statements to bold, multidimensional vibes. The blendable formula applies silky smooth and blends with ease, delivering intense color payoff.
This Covergirl Concealer is made with 100% natural-origin pigments and only 17 essential ingredients that won’t clog pores. Lightweight, breathable and long-lasting, the hydrating creamy formula doesn’t crease or settle into fine lines.
This trio of highlight, blush and contour wands with a cushion-tip applicator have a lightweight, liquid formula that blends effortlessly to give your complexion a luminous glow.
- Halo Glow Blush Wand: Glowy liquid blush gives cheeks a pop of radiant color
- Halo Glow Contour Wand: Liquid contour gives you a naturally sculpted complexion
- Halo Glow Highlight Wand: Liquid highlighter gives skin a dewy glow
This tinted eyebrow gel delivers high pigment color to quickly fill brows for a naturally thicker finish. Available in 6 shades, the long-lasting formula resists water, sweat, smudging & transfer. And it’s easy-to-remove with waterproof makeup remover.
Inspired by the new movie BARBIE, this creamy matte liquid lipstick is available in two new limited-edition pink shades with full coverage, vibrant color. NYX has also released a new Barbie Butter Lip Gloss, a limited-edition pink shade called It’s a Barbie Party.
This limited edition kit features two new shades of Jumbo Eye Pencil in vibrant pink and electric blue inspired by the new movie, BARBIE. It can be used as an eyeliner, eyeshadow or eyeshadow primer.
Milani Gilded Eyeshadow Stick ($10.99)
These pigment-rich, ultra-creamy retractable sticks can be smudged, blended or precisely applied for an all-over shadow or liner look. The buttery formula glides on seamlessly without any tugging and can be used alone or layered with other eyeshadows.
Go down the rabbit hole and discover a world of color and fun! Inspired by Alice in Wonderland, this exclusive Wet n Wild makeup collection features everything from face palettes, blush, bronzer and highlighter palette to lip glosses, lipsticks and eyeshadows to create a rainbow of unique looks.
The collection includes: Alice In Wonderland Liquid Eyeliner, Lost in Wonderland Eye & Face Palette, Talk to the Flowers Blush Palette, Tea Anyone? Bronzer Palette, Curiouser and Curiouser Highlighter Palette, Mad Tea Party 4-Piece Makeup Brush Set, We’re All Mad Here Hand Mirror, Painted Roses Lipstick, We Sing Too Lip Gloss, Alice in Wonderland Lip & Cheek Color, Daydreaming Liquid Eyeshadow, and Can You Imagine? Glitter Mascara.
This mascara gives you instant lash lift, volume and length for up to 36 hours. The exclusive load & lift brush with double-hook bristles catches and charges every lash. Now it’s available in 2 more colors – Blue and Purple.
Infused with oil-absorbing oat flour for a shine-free finish, this silky, finely-milled pressed powder offers buildable medium coverage that doesn’t cake while minimizing the appearance of pores. Featuring a soft applicator puff and mirror for easy application, the talc-and fragrance-free formula is suitable for sensitive skin and doesn’t clog pores.
Infused with cellulose plant fibers, aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil, this mascara with an hourglass brush lifts, volumizes, and adds length to each eyelash from root to tip. Smudge-proof and flake-proof.
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