IAMPROUD brand family. Vegan and cruelty-free, their budget-friendly products are geared towards Gen Z and young millennials and the branding is very much about inclusivity.Body Proud is the newest addition to the
Featuring expert formulas to help you pamper your body and feel your best while achieving your skin goals thanks to skincare-powered active ingredients and expert formulations.
I like that the brand emphasizes on body & skin positivity as one of their core values and does not use retouching in any of their images. I recently reviewed a few of the Skin Proud products (check it out, in case you missed that) and now let’s take a look at the new Body Proud range…
This is a multi-tasking body mask infused with retinol that speeds up cell turnover, smooths and improves your skin’s appearance while you catch your beauty sleep. The formula also contains Niacinamide and Hyaluronic acid to brighten and deeply hydrate the skin overnight.
It has a bouncy gel texture that absorbs quickly, leaving skin feeling smooth and soft. Apply to dry skin before bed and let the rich formula get to work. Not to mention, it has a soft floral scent with notes of midnight garden and musk to help you feel relaxed and chilled.
Body Proud Sleep Hero Mask is perfect for anyone looking for a skin-smoothing boost of hydration all over. Check out my Instagram reel below to see the bouncy texture of this body mask…
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This gentle yet effective exfoliating body serum is formulated with lactic acid to improve uneven skin tone and smooth skin texture. Along with AHA, the formula is also infused with caffeine and Niacinamide to help brighten the skin.
This serum is a nice addition to your body care routine especially if you are dealing with dry, rough skin because it moisturizes and revitalizes skin (good for that sneaky summer sun damage!)
Apply to clean skin either on a targeted area or all over, avoiding the face and eye area, and then follow with a body lotion to lock in hydration. This serum also has an uplifting scent, infused with the refreshing notes of green tea and bright botanicals.
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