New year, new beauty launches! 2024 is already brimming with a bunch of brand new and affordable beauty buys from your favorite brands. Today I’ve rounded up all the exciting new drugstore makeup launches for 2024 so far!
From pout-perfecting lipsticks and must-have mascaras to skincare-infused foundations and creamy bronzers made to give you gorgeous glowing skin, the latest lineup of drugstore makeup goodies are all about getting a healthy, hydrated glow.
And these drugstore delights are all $20 or less (which is much appreciated after the spendy holiday season!) So, keep scrolling to see allll the NEW drugstore makeup picks for 2024 that you won’t want to miss!
New Drugstore Makeup 2024
elf Cosmetics Camo Hydrating CC Cream ($15)
This is a full-coverage, color-correcting foundation with SPF 30 protection that hydrates skin and gives it a dewy finish. The multi-tasking formula is infused with Vitamin B5, plus Tremella Mushroom and Hyaluronic Acid to moisturize and nourish skin.
Milani Color Fetish Hydrating Lip Stain ($9.97)
Made with hydration-rich Hyaluronic Acid and Squalane, this cushiony high-comfort formula applies with a glossy shine that transforms into a semi-matte tint as it dries down. The non-sticky, non-drying formula delivers up to 8hrs of stain power, hydration & comfortable wear.
Revlon ColorStay Limitless Matte Liquid Lipstick ($12.99)
Formulated with triple hyaluronic Acid + cranberry extract, this matte liquid lipstick delivers a smooth coat of vibrant color with a lightweight feel for comfort and flexibility. It comes in 16 matte shades designed for all complexions.
L’Oréal True Match Radiant Serum Concealer ($15.99)
Infused with 1.5% hyaluronic acid + caffeine, this lightweight crease-resistant concealer provides instant dark circle coverage and depuffs under-eye bags. Available in 24 skin-like shades, the hydrating formula has medium coverage and a radiant finish. Fragrance-free and paraben-free.
elf Cosmetics Pout Clout Lip Plumping Pen ($8.87)
This is a 3-in-1 lip plumper, gloss, and balm that drenches lips in sheer color and glossy shine. The juicy, non-sticky formula is infused with blueberry, watermelon and pomegranate extracts to nourish and moisturize lips.
Physicians Formula Butter Glow Bronzer + Blush – Healthy Glow ($15.99)
Infused with illuminating minerals to impart subtle radiance and Murumuru butter blend, this talc-free buttery soft formula provides the warmth of a luxurious bronzer with the glow of a blush for a beautiful, radiant finish.
elf Cosmetics Camo Liquid Blush ($7)
This is a long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Infused with hyaluronic acid, rose flower water and hibiscus flower extract, this skin-loving blush blends easily and comes with a rounded, grooved applicator that makes application a breeze.
Revlon Illuminance Serum Tint ($18.99)
Infused with skincare ingredients like ginger root extract + vitamin C and E to boost your skin’s radiance, this skin tint provides light coverage with a satin finish and healthy-looking glow. Available in 16 shades.
Revlon Illuminance Gel Serum Blush ($14.99)
Available in 4 sheer to buildable shades, this lightweight gel serum blush glides on smoothly and blends evenly to provide sheer color with a dewy glow. Formulated with superfood complex + glycerin, it also hydrates helps skin retain moisture.
CoverGirl Simply Ageless Skin Perfector Essence Foundation ($21.49)
This skincare makeup hybrid is formulated with 0.5% bakuchiol, a plant-based retinol alternative perfect for sensitive skin, the skin-plumping formula reduces the appearance of fine lines and increases skin’s firmness. Pigmented capsules blend evenly for a radiant bare-skin filter effect. And guess what, this CoverGirl Skin Perfector Essence is a DUPE for the Chanel Les Beiges Skin Tint!!
NYX Fat Oil Slick Click Lip Balm ($11)
Infused with avocado, cloudberry and raspberry oils, this lightweight pigmented balm provides long-lasting hydration. Available in 12 shades for a flush of color with a non-sticky, high-shine finish, perfect for everyday wear! This one looks like a dupe for Tarte Maracuja Juicy Lip Balm!
L’Oréal Voluminous Panorama Mascara ($12.97)
With 5% StretchFlex complex formula that wraps each lash giving you flexible, defined, lash by lash volume, this mascara is smudge-resistant, clump-resistant & flake-resistant. Suitable for sensitive eyes & contact lens wearers.
Milani Cheek Kiss Cream Bronzer ($9.97)
Available in 4 ultra-flattering shades, this lightweight, ultra-blendable bronzer provides just the perfect, melts-onto-skin buildable coverage. The soft matte finish delivers a natural, never orangey, sun-kissed glow. Infused with a blend of nourishing oils, Vitamin E, and micro-sized spherical powders to help blur imperfections.
Almay Skin Perfecting Hydrating Tint ($16.99)
Revitalize dull, dry skin with this lightweight tint that locks in moisture as it perfects your complexion with light coverage and a dewy finish. It’s formulated with skin-caring ingredients hyaluronic acid, squalane and a multivitamin complex, this foundation instantly hydrates and smooths skin.
Maybelline Lifter Plump Lip Plumping Gloss ($9.99)
Formulated with chili pepper and Maxi-Lip, this lip plumping gloss provides an intense heated sensation and instant plumping effect. Available in 8 heated shades.
Pacifica Sunny Glow Bronzing Drops ($16)
Get your glow–up with skin-loving and brightening benefits of vitamin C, glycolic acid, and kakadu plum. This hydrating, silky serum instantly illuminates dull-looking skin. Sheer finish for all skin tones. It looks like a dupe for Drunk Elephant bronzing drops.
Maybelline Build-A-Brow 2-In-1 Brow Pen and Sealing Gel ($14.99)
This 2-in-1 tool creates a fuller brow look in just 2 easy steps: the ultra-precision pen creates hair-like strokes and the clear sealing gel locks brows in place with a non-crunchy finish. It’s waterproof, sweat-resistant and smudge-resistant.
Physicians Formula Butter Glow Bronzing Serum – Sunkissed Glow ($16.99)
Achieve the ultimate sun-kissed complexion in just a few drops! This weightless, non-greasy serum glides on with ease and seamlessly blends into the skin for a radiant, bronzed finish.
Almay Color & Care Lip Gloss ($10.99)
This non-greasy formula is formulated with a prebiotic complex, hyaluronic acid, & vitamin E that delivers the perfect wash of color while leaving lips moisturized and smooth.
Neutrogena Healthy Skin Glow Perfector Pen ($18)
Infused with Pro-vitamin B5 & Vitamin E, this lightweight liquid concealer brightens dullness and darkness adding a natural looking glow. It comes in a click pen design for easy application.
CoverGirl Clean Fresh Brow Nano Eyebrow Pencil ($11.99)
The ultra-precise 1MM nano tip glides effortlessly to outline the brow shape and fill in sparse areas with hair-like strokes. Waterproof & smudge-proof, it’s available in 6 shades.
CoverGirl Clean Fresh Brow Filler Pomade ($11.50)
Available in 6 shades, this eyebrow pencil with a triangular precision tip has a creamy, highly pigmented formula that glides on effortlessly with a soft matte finish. It comes with a paddle-shaped kabuki brush to blend and soften pigments. Waterproof, transfer & smudge-proof, it’s also infused with browcare ingredients like vitamin E, hyaluronic acid & squalane.
elf Cosmetics Lash XTNDR Mascara ($7)
This lengthening mascara utilizes lightweight tubing technology to give the dramatic look of lash extensions. Clump, flake and smudge-resistant, the buildable formula is enriched with 5% jojoba seed oil to nourish and condition your lashes. Is it a dupe for the Thrive Liquid Lash Extensions Mascara?
Neutrogena Hydro Boost Lip Oil, Light Pink ($15.99)
This nourishing tinted lip oil in a flattering light pink shade is formulated with purified hyaluronic acid to hydrate and smooth for more supple looking lips.
FLOWER Beauty Ultralight Liquid Blush ($14.50)
Spice up your cheeks with a natural ‘boost’ of color, thanks to this gel-based tint! It features a built-in cushion applicator for easy application and blending.
Revlon ColorStay Xtensionnaire Lengthening Mascara ($12.99)
This lengthening mascara with Flexi-Polymer fibers and a tapered brush amplify every lash—delivering extension-like length and bold definition. Smudge-proof + flake-proof, the formula is also infused with Pro vitamin B5 to nourish and condition lashes.
CoverGirl Outlast Lipstain ($11.99)
Covergirl’s iconic Outlast Lipstain is back and now vegan! Infused with plant-based acacia tree extract, the lightweight buildable lip stain provides vivid color that stays put and doesn’t feel drying.
Physicians Formula Butter Glow Contour Wand ($13.49)
Buildable and blendable, the creamy smooth formula glides on with ease and seamlessly blends into the skin for a naturally sculpted look. The cushion applicator dispenses just the right amount of product exactly where you want it. This one seems to be a dupe for the Charlotte Tilbury Hollywood Contour Wand.
Physicians Formula Butter Glow Corrector Stick ($12.49)
Available in 4 shades, these radiance-boosting color correctors visibly reduce the look of imperfections like dark spots, dullness, redness, blemishes and discoloration. The creamy and weightless formula blends effortlessly while the color-correcting pigments with illuminating microminerals deliver a luminous finish!
Revlon ColorStay Multiplayer Liquid-Glide Eye Pencil ($11.99)
This sharpenable pencil comes with a blending brush to help create any look—from sharply defined to smoked out. It has a creamy texture with a liquid-like glide that won’t tug or skip. Waterproof + fade-proof, it’s available in 6 rich shades for all skin tones.
Revlon ColorStay Flex Wear Concealer ($12.99)
Available in 16 shades, this is a crease-resistant full-coverage concealer with a comfortable and breathable feel. The formula contains clay to smooth + prime and hyaluronic acid to hydrate as it conceals with a transfer-proof finish.
NYX Pro Fix It Stick Color Correcting Concealer Sticks ($9)
Your quick-fix for dark circles, blemishes, discoloration, redness! Correct, conceal, and brighten in a swipe with these color correcting sticks available in 24 shades with a buildable medium-coverage and natural skin-like finish. Infused with hyaluronic acid, the creamy crease-resistant formula is not dry or draggy.
Physicians Formula Mineral Wear Diamond Perfector BB Cream ($16.99)
More than a foundation, this ultra-luxurious beauty balm infused with skin loving ingredients boasts 10 skin-perfecting benefits. It provides lightweight buildable coverage with a luminous finish while moisturizing, concealing, brightening, diffusing pores & imperfections and evening skin tone.
Physicians Formula Mineral Wear Diamond Bronzer ($16)
This weightless and creamy bronzer melts into skin providing a warm and luminous complexion while minimizing the appearance of pores and fine lines. Lustrous diamond dust creates a light-diffusing blur for a radiant glow with a warm, dewy finish.
Pixi On-The-Glow Super Glow ($18)
Available in 4 universally flattering shades, these hydrating solid balm highlighters have been designed to create a supernatural glow, while also nourishing with a blend of ginseng, aloe vera and a lush mix of fruit extracts.
Essence Hydra Kiss Lip Oil ($4.99)
Infused with hyaluronic acid, jojoba oil, vitamin E, and meadowfoam oil, this lip oil provides intense hydration and adds a high-gloss finish with a hint of color for a perfect pout!
Neutrogena Mattifying Primer Shine Control ($16)
Designed for oily skin, this lightweight primer formulated with Niacinamide blurs the look of pores and controls shine for a long-lasting, soft matte finish.
FLOWER Beauty Gloss Crush Lip Serum ($11)
Infused with ultra-nourishing ingredients like apricot oil, raspberry seed oil and avocado oil, this lip serum leaves you with a high-shine finish and ultra-kissable lips.
Physicians Formula Diamond Filler Cheek & Lip Color ($13.49)
This weightless serum-to-cream hybrid formula adds radiant color to your cheeks and lips while instantly making them appear fuller and plumper. Infused with lustrous diamond dust for a radiant light-diffusing blur that leaves a translucent veil of luminosity.
FLOWER Beauty Cream & Chrome Eyeliner Duo ($11)
This is a 2-in-1 eyeliner with an ultra-blendable formula and rich color payoff. Apply precisely for a defined look or blend out for an effortless, smoky effect.
Lottie London Twisted Heart Love Glaze ($9.99)
This lip-loving duo comes with a deep rose lip tint on one side and a clear gloss infused with hydrating Hyaluronic acid and argan oil on the other side. Each side can be worn alone or together for a super glossy lip look.
Lottie London Frosted Heart Highlighter ($9.99)
This heart-shaped highlighter is filled with rich glowing gold, popping pink and beautiful bronzed tones to illuminate the skin for a gorgeous glow!
NYX Duck Plump Lip Plumping Gloss ($13)
Infused with spicy ginger for an instant and overtime plumping, this lip gloss delivers extreme plumping with high shine and color payoff. It comes in 1 transparent shade and 16 high pigment shades.
Physicians Formula Butter Tinted Lip Conditioner ($9.49)
Available in 3 shades, this luxuriously creamy tinted lip conditioner infused with a nourishing butter blend adds a splash of color to your pout with a high-shine finish.
Makeup Revolution Skin Silk Serum Foundation ($14)
Housed in a luxe glass bottle with built-in pump, this light-to-medium coverage serum foundation is enriched with hyaluronic and peptide complex to plump and hydrate your skin. Available in 20 shades, this lightweight, breathable formula glides on for an undetectable, your-skin-but-better feel.
Lottie London Blush Bestie Lip and Cheek Stick ($9.99)
The heart-shaped yellow chubby stick adds an instant flush of color to your cheeks. The pH color changing formula transforms when it touches skin, creating a uniquely flattering pink shade, perfect for your skin tone!
Makeup Revolution Lip Allure Soft Satin Lipstick ($8)
Infused with a blend of natural oils, vitamin E and sodium hyaluronate to hydrate lips, these lightweight lipsticks have a high pigment payoff with a creamy satin finish. The formula is said to be long wearing, smudge-proof and kiss-proof.
CoverGirl Clean Fresh Brow Enhancer Gel ($11)
Infused with brow care ingredients like vitamin E, hyaluronic acid & pro-vitamin B5, this eyebrow gel lifts, tames and holds for fuller-looking brows that last all day. The flexible-hold, gel wax dries down to a non-sticky and non-crunchy finish for feathered, texturized brows.
So, these are all the new drugstore makeup releases for 2024 that you need to check out! Which of these products are you going to grab first?
Shop this post…
Leave a Reply