A new year brings hundreds of brand new beauty products to the drugstore shelves! And this year is no exception…in fact the number of new drugstore makeup releases for 2025 is higher than ever!
Today I’ve rounded up some of the hottest new drugstore makeup releases for 2025 that deserve to be on your radar!
From glowy skin tints that leave your skin looking healthy & hydrated to pore-blurring primers with a weightless, fresh feel and lightweight, luxe lip oils that give you a glossy finish with sheer color, here are all the new drugstore makeup 2025 launches you need to know about. Keep scrolling and get ready to make a shopping list, you might find a few of your future holy grails in this latest lineup!
New Drugstore Makeup 2025
L’Oréal Paris Lumi Le Glow Skin Tint ($14)
Healthy glow meets breathable coverage in this lightweight water-based tint by LOreal Paris. Formulated with reflective pearls, blurring pigments, and 82% hydrating serum, it has a weightless texture that melts into skin for a second skin finish. Le Glow Tint seamlessly evens skin for smoother looking skin and leaves skin feeling moisturized without any greasiness. Available in 16 glowy shades.
L’Oreal Paris Plump Ambition Hyaluron Lip Oil ($10.97)
Infused with hyaluronic acid and tripeptides for smooth, plumper-looking lips, this new volumizing lip oil has a lightweight, non-sticky formula that adds a pop of color with glass-like shine and hydration. Its cushiony pillow applicator with massaging beads caress lips for a luxurious application. Available in 10 shades, it provides comfortable lip plump results suitable even for sensitive lips.
Maybelline Super Stay Lumi-Matte Foundation ($11.97)
Infused with amino acids, this foundation gives a luminous matte finish and delivers buildable coverage that wears up to 30hr. The fragrance-free formula is so airy and lightweight that it feels like nothing on skin and resists sweat, water and transfer. Available in 24 shades.
Maybelline Poreless Jelly Primer with 2% Niacinamide ($9.97)
Formulated with 2% niacinamide, water break gel and pore-minimizing polymers, this gel primer leaves a weightless, fresh feel and delivers a non-greasy, instant skin-like blur. Formulated without silicones. Non-comedogenic. Suitable for all skin types, including sensitive skin.
Maybelline Grippy Serum Primer with 2% Niacinamide ($9.97)
This hydrating makeup primer is infused with 2% niacinamide and gives a fresh, plumped skin look. After 20 seconds, the fresh serum texture transforms to sticky feel that grips makeup all day long. Non-comedogenic. Suitable for all skin types, including sensitive skin.
Revlon Super Lustrous Glimmer Gloss ($8.97)
The first lip gloss made with plant-based glitter and light-refracting pearls for shimmering, multi-dimensional shine. With a non-gritty, non-sticky feel, the luxe lightweight formula glides on smoothly and gives lips a fuller and plumper appearance. Plus it boosts hydration, thanks to a botanical complex of agave, moringa + cupuacu butter. Available in 10 glimmering shades.
Revlon Glimmer Blush Drops ($10.25)
Designed with an easy precision dropper, this 1-click blush dispenses the perfect amount of highly pigmented color to give you a healthy flush of color. One drop is all you need for both cheeks. The lightweight, serum-like texture easily blends from a liquid to a velvety, powder-like finish and has a non-greasy, non-sticky feel.
Revlon Glimmer Brightening Concealer ($9.97)
This multi-benefit concealer brightens and color corrects under-eyes, and help smooth fine lines for a flawless appearance. The ultra-lightweight formula wears comfortably for up to 24HRS. Formulated with Vitamin C + Caffeine + Stevioside to help brighten skin. Available in 2 color correcting shades and 6 brightening shades that blend seamlessly and match a wide range of skin tones.
Physicians Formula Butter Lash Splash Waterproof Mascara ($11.48)
Infused with Keratin and a luxurious butter blend, this waterproof mascara has a creamy buildable formula that provides full volume paired with a lash maximizing brush to lift and lengthen with each stroke.
Maybelline Lifter Stix Multi-Use Face Stick ($9.97)
This multi-use face stick by Maybelline does it all: covers, contours and highlights! Formula with cranberry seed oil blends easily for a naturally sculpted look. Available In 18 shades.Choose a darker shade to contour, a lighter shade to highlight, or your foundation shade to cover. Combine them how you want!
Revlon Super Lustrous Glimmer Lip Oil ($10)
Get intensely hydrating shine with this lightweight, luxe lip oil that glides on smoothly providing a subtle hint of color. Formulated with plant-based squalane to lock in moisture plus conditioning, light-reflecting emollients, it leaves lips feeling soft and moisturized with a glossy finish. Available in 6 shades.
elf Halo Glow Powder Filter ($14)
This is a lightweight, ultra-fine pressed finishing powder that blurs the appearance of pores, reduces shine and sets makeup for a soft-focus glow that lasts. Available in 12 flexible shades, it delivers light buildable coverage (no caking here, and it’s crease-resistant!). Includes velour puff and mirror for on-the-go touch-ups.
elf Power Grip Matte Primer ($10)
Infused with lemon myrtle blend, this sticky gel primer helps reduce the look of excess oil and shine for a smooth, matte finish while gripping makeup for long-lasting wear.
CoverGirl Outlast Forever Velvet Pigment Matte Lipstick ($11.99)
This matte liquid lipstick offers long-lasting, transfer-proof color with a velvety soft, matte finish. The ultra-thin formula is weightless and comfortable, lasting up to 16 hours. The petal-shaped applicator provides smooth and precise application. Available in 12 flattering shades.
Milani Keep It Full Glossy Plumping Balm ($15.99)
This is a 3-in-1 multi-tasker that delivers glossy shine, balm-like comfort and a plumped up pout. Made with volumizing Maxi-Lip, mango seed butter and a hydrating blend of apricot, pomegranate and Kalahari melon oils, the creamy formula glides on smoothly coating lips with a subtle cooling sensation while comfortably plumping. Choose from 12 universally flattering shades.
Physicians Formula Butter Glow & Go Multiuse Stick ($14.97)
This dual-ended and dual-finish buttery-smooth formula comes with two complementary shades for cheeks, eyes, and lips. Richly pigmented velvet finish on one end and buildable glowy finish on the other. Infused with murumuru butter, this ultra-creamy makeup stick glides on with ease and seamlessly blends into the skin for a beautiful, radiant finish.
Physicians Formula Mineral Wear Diamond Dust-Luminous Bronzer ($13.48)
This weightless, soft-focus bronzer leaves your skin looking and feeling radiant with a warm, luminous finish. Ultra-luxurious powder and serum hybrid creates a light-diffusing blur that leaves your skin radiantly glowing.
Maybelline Superfluff Volumizing Brow Mousse ($10.97)
This easy, natural-looking eyebrow gel comes with a fluff brush that softly fills and fluffs every brow hair. Its airy volumizing mousse formula diffuses onto hair for a soft, full look. Available in 6 natural shades, this stiff-resistant and flake-resistant tinted brow mascara lasts all day.
CoverGirl Trublend Skin Enhancer Balm Stick ($9.97)
Infused with jojoba oil and raspberry extract, this cream blush stick has an ultra-blendable, buildable formula that glides on effortlessly. Versatile, colorful blush shades to mix and match for a healthy flush of color. Doesn’t crease or cake with zero harsh lines.
NYX Buttermelt Glaze Soft Glow Skin Tint SPF 30 ($15.97)
This is a moisturizing skin tint with SPF 30 that melts into your skin, giving you a glowy finish without any white cast. Infused with shea butter, mango butter, & niacinamide, the non-greasy formula leaves skin smooth and protected with a dewy glow. Available in ten flexible shades.
Physicians Formula Mineral Wear Diamond Lip Oil ($9.49)
Pamper your pout with this ultra-nourishing and ultra-glossy lip oil serum hybrid that enhance your lips’ natural color while adding an intense diamond shine.The luxurious formula is infused with lustrous diamond dust, soothing mineral powder, and nourishing vitamin E.
Milani Conceal + Perfect Blur Out Skin Tint ($16.99)
Infused with moisturizing murumuru butter, vitamin C-rich guava fruit extract & antioxidant vitamin E, this skin tint stick is designed to blur lines, even tone and help hydrate skin. This ultra-blurring formula melts onto skin delivering buildable light-to-medium coverage with a natural soft-matte finish. Available in 25 flexible shades.
Revlon Illuminance Protect + Moisturize Primer SPF 30 ($16.99)
Infused with vitamin E and squalane to lock in moisture, this primer instantly preps skin for makeup application while also protecting skin from the sun’s harmful UVB rays with SPF 30. The formula blends in effortlessly, leaving a soft radiant finish without any white cast.
Milani Stay Put Tinted Brow Mousse ($13.99)
This buildable, thickening mousse is infused with shea butter, jojoba seed oil and panthenol to condition brows while taming and boosting them to their lushest, fullest arch. With smudge-proof, flake-free wear, the highly pigmented formula takes brows to the next level in 5 flattering shades.
Wet n Wild Chameleon Chrome Collection
- Chameleon Chrome Eyeliners ($5.97) With light-shifting pigments, these retractable liners glide on effortlessly, no sharpening needed.. Available in 4 captivating shades, they have a waterproof and smudge-proof formula.
- Chameleon Chrome Highlighter ($6.97) With light-reactive pigments that shift and shimmer with each light source transforming your look at every angle, this liquid-to-baked, ultra-blendable highlighter melts into your skin for a vivid glow.
- Chameleon Chrome Eyeshadow Foil ($6.97) – With light-reflecting pigments, this multi-chromatic eyeshadow formula blends effortlessly with your fingers or a brush, delivering intense, high-impact color in each stroke.
- Chameleon Chrome Lip Foil ($5.97) With a smooth, non-sticky formula in 2 mesmerizing shades, these lip foils provide full, multidimensional coverage that won’t budge.
Maybelline Super Stay Teddy Tint ($9.97)
This is a long-lasting matte lip tint with a transfer, smudge-proof, kiss-proof and waterproof formula. Made for everyday use, this buildable lip tint gives a sheer, blurred or bold matte finish that lasts for up to 12 hours. Available in 10 shades.
L’Oréal Paradise Big Deal Volumizing and Lengthening Mascara ($12.97)
Infused with new self-smoothing complex that smooths lashes with each layer, this mascara delivers endlessly buildable volume and length. It has a unique cross-conic brush that evenly coats lashes with every stroke while separating and extending lashes for a clump-free result
Suitable for sensitive eyes and contact lens wearers.
Revolution Beauty Skin Silk Under Eye Brightener & Concealer ($10)
Infused with hyaluronic acid, caffeine and squalane, this brightening concealer instantly reduces the appearance of dark circles and hydrates skin. With a cooling metal applicator to depuff under eyes, it provides weightless buildable coverage and comes in 6 flexible shades.
Revolution Beauty Pout Lip Oil ($8)
Supercharged with nourishing vitamin E, cherry seed oil and chamomile oil, these lip oils drench your lips in glassy, non-sticky shine! Available in seven fruit-inspired formulas with subtle shimmer and irresistibly yummy scents.
Revlon ColorStay Full Time Mascara ($9.88)
This mascara gives you natural-looking, buildable volume that won’t flake. It features Double Shield technology to help shield lashes against oil, sweat and tears. With Sunflower Microfibers for volume that won’t weigh you down, it’s available in waterproof and non-waterproof shades, including a natural brown shade.
Revlon ColorStay Lash Serum + Liner Liquid Eyeliner ($9.88)
This 2-in-1 serum-infused liner nourishes your lash line for visibly healthier lashes. It has a flexible brush tip that’s easy to use and control (no dragging or skipping) and it won’t smudge, transfer, fade or bleed. It delivers bold, rich black color in just one stroke. All-day wear, waterproof.
Revlon ColorStay Face + Body Glow Lotion ($10.63)
Available in 4 radiant, versatile shades with ultra-refined pearls for a healthy glow, this multi-tasker can be used to highlight for an extra glowy finish, or applied as a bronzer for a luminous, sun-kissed look. It has a refreshing, non-sticky, non-greasy feel with a fresh coconut scent.
ColourPop Fresh Kiss Glossy Lip Balm ($10)
This is a cushiony lip balm infused with lip-boosting peptides and hyaluronic acid to nourish and hydrate lips, leaving them soft, smooth and glossy. Lightly tinted for a sheer hint of color. Available in multiple yummy flavors.
Almay Color & Care Tint Stick ($9.97)
This multi-use moisturizing cheek and lip tint works with skin’s pH to provide the perfect shade with a dewy finish. It gives a visible glow with a natural flush of color.
ColourPop SOL Liquid Sun Glow Drops ($12)
This hydrating peptide-infused glow enhancer can be mixed into your fave skincare, makeup or bodycare for an instant bronzey glow. Superfine pearls illuminate skin without looking glittery for a sunkissed, healthy-looking complexion.
L’Oeal Blur Fection Longwear Loose Setting Powder ($15.99)
This lightweight, airy loose powder sets your makeup while brightening and blurring for up to 24 hours. Use pink shades to brighten and subtly color correct and translucent shades to beautifully blur. Transfer-resistant, flashback-resistant, talc-free.
PIXI On-the-Glow BASE Foundation Moisture Stick ($20)
A tinted moisturizer in a stick! The sheer, nourishing formula infused with dewy flattering pigment enhances and perfects your complexion in one sweep for a no-makeup makeup look. Available in 18 new shades. Use all-over on bare skin or specifically in areas where more coverage is needed.
L’Oréal Lumi Le Glass and Le Glow Highlighter Stick ($12.99)
With a lightweight texture that glides over skin in a smooth even finish, these highlighter sticks deliver instant glow in one swipe. Lumi Le Glass sticks are available in 3 glassy shades for a translucent, reflective finish. Lumi Le Glow sticks are available in 3 glowy shades for a luminous, satin finish.
Revolution Beauty Superfix Grip Primer ($9)
Infused with niacinamide, hyaluronic acid and watermelon extract, this is a hydrating and smoothing primer that helps makeup last all day. It has a refreshing non-sticky gel formula for seamless makeup application.
Essence Quick Wing! Stamp Eyeliner ($4.99)
Dual sided with a wing stamp on one side and a felt tip on the other side, this black liquid eyeliner is perfect for beginners to create winged eyeliner looks as it saves time and ensures symmetry with every use.
ColourPop Liquid Hi-Lite ($10)
This silky, weightless liquid highlighter is infused with light-reflecting pearls that give you a dewy glow finish, not glittery or chunky. It blends into skin effortlessly and layers well without disturbing your makeup underneath.
Physicians Formula Mineral Wear Diamond Perfector Color-Correcting Primer ($13.48)
Infused with triple-encapsulated color-correcting pigments, this is a hydrating gel-to-serum primer that smooths, corrects and balances uneven skin tone. Talc-free and for extra sensitive or breakout prone skin!
Essence Matte Liquid Eyeshadow ($4.99)
This liquid-to-powder eyeshadow transitions smoothly for a velvety matte finish that lasts all day. The unique texture allows varying coverage for the perfect intensity every time. Waterproof and smudge-proof formula.
So, these are all the new drugstore makeup releases for 2025 that you need to check out! Which of these products are you most excited to try?
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