A new year brings hundreds of brand new beauty products to the drugstore shelves! And this year is no exception…in fact the number of new drugstore makeup releases for 2023 is higher than ever!
There are a lot of exciting new makeup must-haves from dewy glow drops and primers to hydrating, creamy concealers and bronzers – ALL under $20!
New Drugstore Makeup 2023
So beauty-lovers on a budget, grab a notepad and get ready to make a shopping list! Here are all the NEW drugstore makeup launches for 2023 that you need to check out now…
NYX Bare With Me Blur Skin Tint Foundation ($14)
This is a medium coverage foundation with a lightweight slip texture and smooth matte blur finish. Available in 24 shades that are breathable, fade & transfer resistant – a little goes a long way. Formulated with skin loving ingredients including glycerin, matcha and Niacinamide, it also provides long-lasting hydration.
elf O Face Satin Lipstick ($9)
This creamy, long-lasting lipstick is infused with hydrating squalane, marula oil and jojoba esters for a super-comfortable, next-to-nothing feel. Richly pigmented with a satin finish, it’s available in 10 sultry shades
Pacifica Kind Glaze Dewy Glow Layer ($16)
Skincare-meets-makeup in this dreamy glaze that makes skin look instantly illuminated & dewy, without feeling greasy. It contains ceramides, collagen and squalane to hydrate skin and help lock-in moisture. Can be used 4 ways: wear alone, over/under makeup, or mix with foundation.
NYX Fat Oil Lip Drip ($12.96)
Infused with vegan squalane and raspberry oil, this hydrating tinted lip oil gloss delivers long-lasting hydration with a non sticky high-shine finish. It comes in eight universally-flattering shades. Can be worn alone for a hint of color or paired with lipstick.
Revlon Illuminance Skin-Caring Liquid Foundation ($13.48)
Formulated with 5% Squalane + Hyaluronic Acid to deeply hydrate and moisturize, this is a medium coverage foundation that blurs imperfections and leaves skin looking naturally radiant. Available in 28 buildable shades, it also helps smooths skin with continued use.
ELF Power Grip Primer + 4% Niacinamide ($10)
This is a sticky gel-based primer enriched with 4% Niacinamide to help even out skin tone and brighten while gripping makeup. Ideal for all skin tones, it goes on completely clear and gives skin a dewy, glowing finish.
L’Oréal Prime Lab Up to 24H Pore Minimizer ($16.99)
This primer instantly blurs pores and smoothes skin while extending makeup wear up to 24 hrs. It’s also formulated with 1% AHA + LHA + BHA Complex to refine the look of skin texture over time.
Revlon ColorStay Suede Ink Lipstick ($11.49)
Infused with antioxidant Vitamin E to nourish, this lipstick has a no-transfer formula that delivers vivid matte color with a smudge-proof finish. It comes in 18 power lip shades.
L’Oréal Telescopic Lift Waterproof Mascara ($14.99)
This mascara gives you instant lash lift, volume and length for up to 36 hours. The exclusive load & lift brush with double-hook bristles catches and charges every lash.
elf Luminous Putty Bronzer ($7)
Enriched with argan oil and vitamin E, this creamy putty-to-powder bronzer blends seamlessly into skin, giving you a natural sun-kissed glow with a hint of shimmer.
Essence Pure Nude Baked Blush ($5.99)
With a highly pigmented baked texture and easy to blend formula, this blush adds color accents to cheeks for a fresh, healthy looking complexion.
Physicians Formula Butter Glow Pressed Powder ($15.49)
Buttery soft and blendable, this universally-flattering, radiance-boosting pressed powder helps you achieve a natural-looking, lit-from-within glow while setting your makeup.
Pacifica Kind Tint SPF 30 Tinted Serum ($18)
This all-mineral SPF is fortified with hydrating skincare benefits and lightly tinted to help eliminate a white cast or grey tones. Lightweight & glowy, it’s designed to blend seamlessly and work for most skin tones as pre-makeup protection.
Physicians Formula Butter Glow Concealer ($9.98)
Infused with illuminating minerals to impart a subtle radiance, this creamy concealer delivers buildable flawless coverage with a soft focus finish. It also contains a blend of nourishing butters that soften and moisturize the skin.
Pacifica Beauty Purple Nudes Eyeshadow Palette ($18)
This is an easy-to-wear purple-toned mineral eyeshadow palette with rich earthy hues, rosy tints and pearly metallics. It features 6 velvety mattes, 3 soft-shine pearly shimmers, and 1 mesmerizing marbled metal, all infused with cocoa butter for extra smooth application.
CoverGirl Clean Fresh Yummy Gloss ($7.98)
Infused with antioxidants and hyaluronic acid for instant hydration and plump lips, this lip gloss makes your pout feel nourished, fuller and healthier. It comes in delicious flavors and natural scents: berry gloss, coconut gloss & pineapple gloss.
Pacifica Dreamlit Glow Concealer ($16)
Infused with vegan squalane and collagen, this lightweight concealer feels like a creamy serum that melts into skin and makes it look brighter and lifted.
Physicians Formula Butter Glow Liquid Highlighter ($12.48)
Infused with illuminating minerals, this skin-loving liquid highlighter adds a luminous glow and accentuates your features. The hydrating, sheer coverage formula can be worn alone, under makeup or over foundation for a glowing finish.
Physicians Formula Butter Glow Liquid Bronzer ($15.49)
Looking for a natural-looking sun-kissed glow? This sheer liquid bronzer provides instant warmth, illumination and hydration while nourishing with skin-loving ingredients. It can be worn alone, under makeup, or over foundation to enhance skin tone and texture.
CoverGirl Clean Fresh Clean Color Eyeshadow ($14)
Soft as a cloud and universally flattering, this high impact eyeshadow boasts 3 different finishes (matte, metallic and shimmer) that glide effortlessly onto your skin.
Makeup Revolution Lustre Wand Shadow Stick ($8)
These ultra-pigmented cream color sticks glide on with a buildable, metallic formula, and will not drag across your skin or budge once applied. Can be worn alone, mixed and matched or as a base for shadows.
Essence Lash Like A Boss Instant Volume & Length Mascara ($4.99)
This mascara has a curved fiber brush that delivers an instant volume and length effect with every swipe. It has a buildable and lightweight formula with a luxe metallic pink packaging.
Neutrogena Sensitive Skin Eyeshadow + Primer ($10.87)
This 2-in-1 cream-to-powder eye shadow + primer effortlessly glides onto eyelids without flaking and delivers a long wearing metallic finish that leaves skin feeling hydrated. It’s formulated with a built-in primer to prevent creasing and smudging. Available in 3 metallic shades.
Covergirl Clean Fresh Color Correcting Serum Moisturizer Primer ($14.98)
This multi-tasking product instantly corrects skin tone, soothes & calms skin while prepping it for makeup. The formula is infused with Avocado & Ceramide Complex + 1.8% Niacinamide to strengthen skin’s natural moisture barrier.
It’s available in 4 different shades to help address different skin concerns: Redness Neutralizer (Green Shade) – For Fair Skin Tones. Total Brighter (Pink Shade) – For Light Skin Tones. Dullness Reducer (Yellow Shade) – For Medium Skin Tones. Dark Spot Neutralizer (Orange Shade) – For Deep Skin Tones. Can be worn with or without makeup.
Wet n Wild Shadow Silk Liquid Eyeshadow ($5.49)
This easy-to-apply liquid eyeshadow dries quickly and provides intense pigmentation with a gorgeous shimmer finish so you can create a truly flashy style.
This ultimate curling mascara features a curved and double-sided silicone brush to separate, lift, and curl each lash. It has a smudge- and flake-resistant formula that locks curl in place and keep lashes up, up, up.
Wet n Wild Megalast Lock ‘N’ Shine Lip Color + Gloss ($6.49)
Formulated with vitamin E, passionfruit seed oil and jojoba oil, this 2-in-1 lip color and lip gloss will leave your lips looking and feeling radiant.
Maybelline Super Stay Hybrid Powder-Foundation ($14.99)
This super powder with hybrid technology has the performance of a liquid with the comfort of a powder. It provides medium-to-full coverage with a soft-matte finish that lasts up to 24 hours and resists sweat, water and transfer.
Flower Beauty Get Real Serum Concealer ($11.99)
This silky serum-like concealer instantly helps to brighten, blur, and smooth skin with medium to buildable coverage. This lightweight formula also hydrates with nourishing vitamins and shea butter.
Milani Conceal + Perfect Blur Out Powder ($12.99)
This silky, finely milled powder helps create a flawless veil on the skin that seamlessly blurs imperfections. Apply it as the final touch to your makeup routine for a soft focus, filter-like effect. The talc-free formula comes in a transparent universal shade.
Pacifica Matte Greens Skin Solve Primer ($16)
This is a silicone-free, pore-diffusing primer infused with a nourishing super-green blend for a mattifying shine-free finish. It has a green tone to help camouflage redness.
Milani Gilded Mini Eyeshadow Palette ($9.99)
With leveled-up pressed pigment powders these buttery, high-intensity shadows promise major color payoff with minimal fallout. Each palette features a mix of 6 perfectly paired mattes and shimmers.
Pacifica Glow Vitamin C Skin Solve Primer ($16)
Prime, blur and brighten skin with this illuminating makeup base that combines the skincare benefits of a vitamin C serum, and creates a dewy, smooth canvas for makeup application. The silicone-free formula feels silky smooth and hydrates with vegan squalane.
Infused with hyaluronic acid, this hydrating color corrector comes in 5 shades to camouflage discoloration, dark spots, blemishes, dullness and redness. The long-lasting, lightweight formula layers easily under foundation without caking or creasing and has a full-coverage, satin finish.
Physicians Formula Mineral Wear Diamond Last ($7.49)
Bold, creamy and nourishing, this long-wearing lip color is infused with ethically sourced Lustrous Diamond Dust while a soothing blend of Mineral Water and nourishing Vitamin E provides instant hydration.
FLOWER Beauty Skin Smoothie Primers ($12.49)
- Hydro Pop Primer– Infused with refreshing aloe and cucumber extract, this lightweight gel primer hydrates and soothes skin while helping to grip your makeup.
- Power Matte Primer – Formulated with a blend of thyme, green tea and sunflower seed oil, this primer helps to blur the appearance of pores and smooth skin for a soft-focus, mattifying effect.
- Radiant Glow Primer – Infused with an Antioxidant-rich vitamin complex, this silky primer brightens and illuminates with an infusion of ultra-fine pearls to enhance your natural glow.
Milani Stay Put Liquid Brow Wax ($10.99)
This innovative liquid wax has a silky, no-mess formula fluffs, feathers, and lifts for fuller looking, lush brows. It applies easily with a tapered precision brush, dries to a transparent finish, and makes brows stay put.
Milani Luminoso Eyeshadow Palette ($12.97)
Inspired by the best-selling Luminoso Baked Blush, this hyper-pigmented eyeshadow palette features 9 sunkissed, shimmer and matte shades to complement any skin tone.
Milani Highly Rated Lash Extensions Tubing Mascara ($14)
This mascara delivers the look of lash extensions with Japanese-inspired tubing technology that wraps each lash in tube-like polymers to add instant length and lift. The non-flaking, no-clumping formula is also infused with shea butter & castor seed oil to nourish and condition lashes.
Wet n Wild 5-In-1 Essence Primer + Finish Powder ($7.99)
Part makeup primer, part finishing powder and part skincare, this essence powder preps your skin for makeup with a silky matte finish while also smoothing and conditioning the skin. Apply it again to set makeup for extended wear.
FLOWER Beauty Plump Up Gloss Stick ($11.99)
Infused with hyaluronic acid & vitamin E, this is an all-in-one gloss-balm hybrid that nourishes and comfortably plumps lips while delivering buildable color with a dewy, shiny finish.
Makeup Revolution Bright Lights Primer ($15)
This illuminating primer with a blend of crushed pearls creates brightened and radiant ‘lit-from-within’ luminosity that lasts all day. Suitable for all skin types, gentle on skin
FLOWER Beauty Lowlight Liquid Contour ($14.49)
Sculpt and define cheekbones effortlessly with this liquid contour stick that features a built-in cushion applicator for easy application and blending.
Makeup Revolution Blush & Highlight Stick ($8)
These double ended makeup sticks effortlessly sculpt and glow on the go with a creamy matte pigmented blush on one end and a super glow highlighter on the other end.
So, these are all the new drugstore makeup releases for 2023 that you need to know about! Which of these are you most excited to try?
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