Here comes another gem from It cosmetics! The new CC+ Veil Beauty Fluid Foundation SPF 50+ is the latest complexion perfecting product (that has quickly become another IT favorite of mine! #ItGirl) launched by the brand.
From It Cosmetics :
Introducing CC+ Veil Beauty Fluid Foundation SPF 50+, a new concept in foundation and skincare that is clinically proven to brighten your complexion, improve skin tone evenness and minimize pores & fine lines, and the first to market by an American Brand! This revolutionary foundation will change the way you think of foundation.
CC+ Veil has an ultra-lightweight, breathable formula that is infused with pure color pigments for buildable coverage that lasts! Drops of Light Technology brightens and color corrects your skin to provide a hydrating, luminous finish and SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen protects your skin from damaging UVA/UVB rays.
Great for all skin types, CC+ Veil is clinically proven to absorb excess oils and minimizes the appearance of pores. Plus your skin is quenched and nourished with anti-aging powerhouse ingredients such as anti-aging peptides, niacin, algae, vitamins A, C, B, E, hyaluronic acid, and hydrolyzed collagen that not only give you instant benefit of beautiful skin but the long-term benefit of treated skin as well! The included non-absorbing puff applicator soothes the skin while optically blurring away imperfections and fine lines. Paraben-free, talc-free, cruelty-free!
As with all It Cosmetics products, this is a multitasking formula that offers great coverage & skincare benefits with (high) SPF protection to boot. The hydrating, anti-aging, color-correcting fluid foundation comes housed in a cushion compact with a dual compartment that features a small mirror and a puff applicator. Within the compact, it’s actually a sponge that’s saturated with the creamy CC fluid and you can gently press on it with the included puff or a makeup brush to apply onto your skin. It is practically spill proof and definitely convenient to travel with!
The formula is truly very lightweight, breathable and blends easily without ever feeling cakey or heavy on the skin (just perfect for these hot summer months!). I got this CC foundation in the shade Medium which turned out to a great match for my light-medium, NC-25 ish skintone. It offers sheer but easily buildable coverage with a soft, satin matte finish that works perfectly for my dry skin. The formula adds a subtle healthy-skin glow without the unwanted shine, which I think makes it suitable for almost all skin types.
It evens out my skin beautifully while providing enough coverage for any redness, light discoloration, blemishes or dullness for a fresh, natural look. And I love that it also makes the pores on my cheeks almost unnoticeable….score!! Without a primer, the coverage lasts well for about 5 – 6 hours so I would recommend prepping your skin first for all day wear.
It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50+ is a fantastic color correcting and brightening formula to perk up dull, tired skin. The coverage is beautiful and natural with a my-skin-but-better like finish so it looks (and feels) like you’re not really wearing any makeup…perfect for anyone who loves natural coverage!
What do you think? Will you be picking up this new CC fluid foundation?