Pulse by Beyonce is one of those perfumes where notes play hide-and-seek, continuously changing what you feel. Look away for a second and then come back: there will be something else on the blotter or on the skin.
Top Notes: Pear Blossom, Blue Curacao Accord, Frosted Bergamot.
Middle Notes: Bluebird Orchid, Delicate Peony, Midnight Blooming Jasmine.
Base Notes: Madagascar Vanilla Infusion, Intoxicating Musk, Precious Woods.
It starts with a light tutti frutti bubble-gummy aroma, backed-up by a warmish and opaque spice. Pepper is usually the one that gives this effect, although it’s not among the notes. The result is a sweet aroma, muffled by a powdery layer, easier to smell than to describe. It’s simple but it stands out.
In the second stage, after about 15-20 minutes, sweetness is pierced by fresher and fragrant notes, and that’s when Pulse becomes a merry-go-round of all it’s been so far, and more: fruity and floral, powdery and clean, although the main accord is of citrus with a sort of strawberry.
On the skin on the other hand, it seems to settle down to a fruitier and darker aroma. If you already know Heat, Beyonce’s first perfume, we can say that one was more mysterious and sexier, whereas Pulse takes it easier, and it’s more oriented towards a daily use. At least until the end, when it becomes a vanilla and woods fest, warm and almost oriental, with still a trace of the citrus note in the far distance.
Among perfume lovers, celebrity fragrances unfortunately carry a reputation of being bad, cheap and tasteless, at least until they surprise you with stuff like Pulse by Beyonce. Although it seems like Coty didn’t pour rivers of money in the formula, perfumer Bruno Jovanovic did a great a job with what he had available, and created a sparkling fragrance, simple and quite dynamic.
This is a guest post by Andrea who writes about all sorts of perfumes, new and old, designer and niche, good and bad, at Smellitivity.com