Jane Iredale PureGloss Lip Glosses are a new launch for Spring 2013. The reformulated PureGloss, with improved packaging and a luxurious new formula, has been introduced in 18 luscious lip gloss shades that soothe, hydrate and nourish your lips for a fresh, pretty look.
From Jane Iredale :
- A luxurious formula that feels lusciously creamy on the lips
- Moringa butter and avocado oil make lips feel conditioned, moisturized, quenched and nourished
- Remarkably long‐lasting
- Free of petroleum‐based products
Jane’s inspiration behind the glosses:
“I set out to create the absolute best lip gloss imaginable: one that is glossy but not sticky; creamy but not too heavy; fruity but not sugary sweet. I know you’ll just love the new PureGloss and I challenge you to just pick one of the 18 shades – you’ll want to try them all!”
From nudes to berries to plums, and everything in between, the new PureGloss collection features 18 colorful shades that impart a natural-looking, sheer tint of color. The hydrating formula has a base of organic oils including Moringa Butter, Lotus Flower Wax and Orange Peel Wax while Blackberry and Pomegranate extracts provide a pleasant flavor and protect lips with antioxidants Vitamins C and E.
PureGloss features a contoured doe foot applicator for precise application. The variety of shades can be mixed, matched and layered with pencils or lipstick for a multitude of looks.
I have three of these new glosses to show you :
Red Currant – Shimmering red rose
Snow Berry – Frosted silvery pink
Beach Plum – Shimmering pink brown
I love the feel of these glosses on my lips! The formula is creamy and moisturizing and provides an ultra-glossy finish without being tacky or sticky. The color payoff is great as well with beautiful shimmer. As for the longevity, I get about 3 – 4 hours of wear time which is quite good for me! (the formula lasts fairly well through eating too)
Out of the three, my favorite is Beach Plum! I have been reaching out for it almost everyday. It’s a gorgeous rose shade that would look great on just about everyone. Red currant is also a beautiful shade …a sheer red with subtle shimmer. Here are the swatches….
Bottom Line – The new PureGloss Lip Glosses by Jane Iredale have truly been a delightful addition to my lipgloss collection. Not only do they have a non-sticky, antioxidant infused hydrating formula but the colors also look beautiful!
Jane Iredale PureGloss Lip Glosses retail for $24 each and can be found at shop.Janeiredale.com and at select skin care specialists and beauty apothecaries worldwide.