Inspired by fashion, hair and culture, AG Hair is a Canadian haircare brand that was introduced in the US market two years ago. AG hair products are sulfate-free, made without salt, paba, parabens and DEA and processes like animal testing.
Launching March 1st in salons, AG Hair has added two new products in their Color Care range – BB Cream, Total Benefit Hair Primer and Deflect Fast-Dry Heat Protection Spray. Both products are infused with AG’s exclusive CARE (Color and Radiance Enhancing) Complex, containing a potent blend of herbal extracts like sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off color-destroying free radicals and shield hair against UV rays keeping your hair color vibrant.
AG Haircare’s BB Cream is a multifunctional hair primer that prepares and protects the hair prior to styling by smoothing, moisturizing and evening-out porosity while providing protection against heat styling appliances and color fading. In addition to AG’s exclusive CARE complex, the formula also contains Silk amino acids, hydrolyzed keratin and a powerful blend of antioxidants from superfruits acai, goji berry and pomegranate to add youthful moisture. The rich priming cream fills uneven hair cuticle and primes your hair for layering on styling products, the same way BB cream for your skin fills in pores to prepare your skin for a smooth base before applying your foundation.
This hair BB cream formula has a silky, lightweight feel to it. As the directions suggest, I use a quarter size amount and work through clean, damp hair from ends to root. From here, you can choose to layer on styling products for volume or hold, or simply leave and style dry. The result? It makes hair feel smoother and fuller and also helps to maintain style longer between shampoos.
Heat is extremely damaging to our hair and colored hair is even more vulnerable. AG’s Deflect, Fast-Dry Heat Protection spray defends hair from the damaging effects of heat styling while reducing blow drying time. Infused with abyssinian oil to detangle and add silky snag-free slip that reduces styling breakage, Deflect provides a protective barrier against heat styling damage while preserving the moisture and suppleness of the hair shaft and the vibrancy of hair color with AG’s exclusive CARE Complex.
I am loving this heat protection spray! Not only does it help to protect my hair from hot tools but also provides shine and moisture, leaving my hair silky smooth and not feeling straw-like or fried! Bonus : it has a light, pleasant citrus scent that keeps hair smelling fresh and clean!
AG Haircare BB Cream retails for $26.00 and Deflect retails for $24, available in salons across North America alongside AG’s Colour Care category, from March 1, 2014.