IT Cosmetics Your Skin But Better Makeup Primer is a new oil-free gel primer that promises to hydrate skin while extending the wear of your makeup.
Deemed as a magnet for your makeup, IT Cosmetics’ latest launch is infused with skin-loving ingredients including glycerin, bark extract and ginger root extract and also refines the look of large pores with continued use.
With a tagline like “It’s a magnet for your makeup” and a formula that’s hydrating and pore refining, I was super excited to try this new primer from IT Cosmetics…one of my favorite brands! And the good news is that it really lived up to my expectations!
Keep reading for my full review…
IT Cosmetics Your Skin But Better Makeup Primer comes in a 1 oz squeeze tube. The oil-free formula has a super lightweight gel texture that absorbs very quickly without a sticky, tacky, or greasy feel. It goes on clear, leaves no shine or dewiness and feels velvety like a silicone primer would.
The primer leaves my skin feeling very smooth which helps my foundation apply much more easily and evenly without clinging to any dry patches on my face. And a little goes a long way! I just apply a small amount in a thin layer after my moisturizer and then blend foundation and other makeup on top.
On my dry skin, I find this primer to be lightly hydrating. Honestly, I was expecting a bit more hydration from the formula (considering the product claims) but that’s certainly not a deal breaker for me. In fact, the light dose of hydration this primer offers is perfect for summer (and should work well for combination to oily skin types too) but I usually need a more moisturizing base in winters when my skin is super dry.
Another thing worth a mention is that this primer doesn’t make a whole lot of difference in the look of my large pores. Although quite smoothing, it’s not really a pore blurring primer.
When it comes to helping with the longevity of my makeup, this primer really does a great job as promised. I tried it with both dewy and matte foundations and it provides plenty of staying power with each. It especially pairs perfectly with my summer makeup must-have, IT Cosmetics Oil-Free Matte CC Cream SPF 40
IT Cosmetics Your Skin But Better Makeup Primer gets a thumbs-up from me. Infused with good-for-your-skin ingredients, the super lightweight gel formula does a great job of smoothing and hydrating skin while keeping your makeup in place all day.
Oil-free and lightly hydrating with a smooth shine-free finish, it’s a great makeup-gripping base that I think would be suitable for all skin types! You can pick up this summer-proof primer at Sephora and itcosmetics.com for $39.